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Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Success Stories

Testimonials

Read what my clients have to say about working with me.

"Jody was very diligent in working to sell our home and acreage. When there was not a lot of activity early in the listing, he was flexible and creative in helping us think of ways to carve out pieces of the property to sell separately which resulted in greater overall sales proceeds for us."
"Jody was very diligent in working to sell our home and acreage. When there was not a lot of activity early in the listing, he was flexible and creative in helping us think of ways to carve out pieces of the property to sell separately which resulted in greater overall sales proceeds for us."
Seller
"Jody is excellent! My property had been on the market with another real estate agent and never sold, for a lengthy period of time, and at a much lower price. Jodi listed my property, and within 24 hours, he had buyers at a much higher price. If you have property for sale and are experiencing a tough time selling. He’s your Man! Thank you, Jody."
"Jody is excellent! My property had been on the market with another real estate agent and never sold, for a lengthy period of time, and at a much lower price. Jodi listed my property, and within 24 hours, he had buyers at a much higher price. If you have property for sale and are experiencing a tough time selling. He’s your Man! Thank you, Jody."
Shriley B.
"Being that I live out of state, I contacted a very successful business man in the Greenville/Anderson county area asking if he could recommend a good realtor. Jody came very highly recommended. From my first contact he was a great listener, insightful, an excellent communicator and very respectful. The property was shown and marketed with excellence and I was never pressured to lower the price just for a quick sale. It sold quickly and I am most pleased with the entire transaction and Jody’s professionalism."
"Being that I live out of state, I contacted a very successful business man in the Greenville/Anderson county area asking if he could recommend a good realtor. Jody came very highly recommended. From my first contact he was a great listener, insightful, an excellent communicator and very respectful. The property was shown and marketed with excellence and I was never pressured to lower the price just for a quick sale. It sold quickly and I am most pleased with the entire transaction and Jody’s professionalism."
Donna R.
"Jody was great to work with. He has listed multiple properties for me. He is always professional and very knowledgeable about his field. I will definitely use him again."
"Jody was great to work with. He has listed multiple properties for me. He is always professional and very knowledgeable about his field. I will definitely use him again."
Gene S.
"Cann, A very belated but heartfelt thank you for representing my sister-in-law and me last summer in selling our land in Anderson County. You did and excellent job and I want to especially thank you. You were very professional but at the same time friendly and considerate. You listened to us and understood what we wanted. You were very efficient and delivered. As you know another agent had handled the land for a number of years with only one offer that fell through. You, in a very timely manner, presented us a very good offer. You followed through all the details needed to make the sale including a tricky estate issue. Thank you again very much for all you did to make the sale go through swiftly and efficiently. I wish you much success in your business."
"Cann, A very belated but heartfelt thank you for representing my sister-in-law and me last summer in selling our land in Anderson County. You did and excellent job and I want to especially thank you. You were very professional but at the same time friendly and considerate. You listened to us and understood what we wanted. You were very efficient and delivered. As you know another agent had handled the land for a number of years with only one offer that fell through. You, in a very timely manner, presented us a very good offer. You followed through all the details needed to make the sale including a tricky estate issue. Thank you again very much for all you did to make the sale go through swiftly and efficiently. I wish you much success in your business."
Juanita W.
"When our contract ran out we received a call from Jody, and I immediately like his confident and enthusiasm. So we set up a meeting, and the following day we met with Jody. What I remembered from the first meeting was how he used the word “we” when talking bout how to boost the sale. It showed me that he had bough into selling our house and this was now a team effort. That is something you don’t see often in this business. So we switched agents, and let Jody sell our house. Our house was listed with Jody for less than a month, when we received and offer. During the whole process, Jody was very prompt at responding to emails, calls, or texts. His response is pretty much immediate to important and not some important inquiries (late night text stressing over the home inspection) Our overall experience with Jody was nothing short of extraordinary."
"When our contract ran out we received a call from Jody, and I immediately like his confident and enthusiasm. So we set up a meeting, and the following day we met with Jody. What I remembered from the first meeting was how he used the word “we” when talking bout how to boost the sale. It showed me that he had bough into selling our house and this was now a team effort. That is something you don’t see often in this business. So we switched agents, and let Jody sell our house. Our house was listed with Jody for less than a month, when we received and offer. During the whole process, Jody was very prompt at responding to emails, calls, or texts. His response is pretty much immediate to important and not some important inquiries (late night text stressing over the home inspection) Our overall experience with Jody was nothing short of extraordinary."
Blake & Jessica H.
"What an excellent experience we had! Jody is thoughtful and knowledgeable but also represented us well to potential buyers. I had never gone through this process before and Jody made it easy. I was right to put my trust in him and would highly recommend this business to anyone."
"What an excellent experience we had! Jody is thoughtful and knowledgeable but also represented us well to potential buyers. I had never gone through this process before and Jody made it easy. I was right to put my trust in him and would highly recommend this business to anyone."
Nikki P.
"It was an enormous undertaking but went smoothly and efficiently. You have done in just a few months what others had tried for many years. Thanks to your leadership and dedication combined with your staff’s teamwork and energy, I will enjoy the results for your hard work. You and your employees should take great pride in this accomplishment. Thank you again for your professionalism and loyal support. Congratulations on a job well done!"
"It was an enormous undertaking but went smoothly and efficiently. You have done in just a few months what others had tried for many years. Thanks to your leadership and dedication combined with your staff’s teamwork and energy, I will enjoy the results for your hard work. You and your employees should take great pride in this accomplishment. Thank you again for your professionalism and loyal support. Congratulations on a job well done!"
Marian J.
"Highly recommended! The property was listed very professionally. Jody took pictures and toured the property and within a few days he had buyers looking and shortly thereafter we had a contract. Contact and follow up were always easy. Questions answered promptly and negotiations smooth."
"Highly recommended! The property was listed very professionally. Jody took pictures and toured the property and within a few days he had buyers looking and shortly thereafter we had a contract. Contact and follow up were always easy. Questions answered promptly and negotiations smooth."
Lee J.
"This sale was unusual as my father and I owned separate tracts but wished to sell them together. Jody made this process seamless and we enjoyed a working with him immensely. When we lost a contract offer for cash on the property Jody simply doubled his efforts and we were back under contract within a week at a higher price. I have worked with Jody on both a professional and now personal level you will not find a zealot that works harder for his clients. I am very happy to have called Jody a friend for some time now and was nervous about crossing the friend to business relationship but it was a wonderful all around experience and I would recommend using Jody and Cann Realty for any of our sales needs. He believes in his business so much he puts his name on the door."
"This sale was unusual as my father and I owned separate tracts but wished to sell them together. Jody made this process seamless and we enjoyed a working with him immensely. When we lost a contract offer for cash on the property Jody simply doubled his efforts and we were back under contract within a week at a higher price. I have worked with Jody on both a professional and now personal level you will not find a zealot that works harder for his clients. I am very happy to have called Jody a friend for some time now and was nervous about crossing the friend to business relationship but it was a wonderful all around experience and I would recommend using Jody and Cann Realty for any of our sales needs. He believes in his business so much he puts his name on the door."
William G.
"Jody Cann sold my house in one month after another realtor didn’t. Jody researched the market for why the house wasn’t moving. Advised me of the issue and updated the listing. He then advertised it in all of SC upstate not just Anderson. Jody has the experience and knowledge to get the job done quickly at a good price."
"Jody Cann sold my house in one month after another realtor didn’t. Jody researched the market for why the house wasn’t moving. Advised me of the issue and updated the listing. He then advertised it in all of SC upstate not just Anderson. Jody has the experience and knowledge to get the job done quickly at a good price."
Jim Barnes
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